a michael levine salon group
In early 1998, Michael Levine and Liz Abreu opened Statik, a 4 chair salon in the
heart of historic Gastown. After a year being a hidden gem and garnering much media attention for their work and service level, they
moved down the street to Gaoler's Mews, a wonderful heritage courtyard. It was here that they decided to start training and developing
their staff from the ground up, and their concept of not hiring hairdressers with a clientele began.
By 2002, the small salon
was booming and Michael and Liz set their sights on South Granville, moving Statik into a large, 2 story building between 7th
and 8th. The salon quickly became the go-to salon in Vancouver.
Statik became fully staffed by 2004 and there was no room for
the apprentices to work once they completed their training. Luckily a wonderful space became available directly across the
street from Statik and Caramel was born. Caramel was an instant hit, earning top honours in the Georgia Straight's Best
Of Vancouver issue 2 years in a row.
Since the salon company had been built by training apprentices and slowly developing them
into successful stylists, the duo decided to start a hairdressing school, and in 2009 the Vancouver Hairdressing Academy was opened
in the Statik space. The VHA has quickly become one of Vancouver's most highly regarded and best training centres for hairdressing. The education
team focus on teaching their students real-life, high-end salon success skills rather than simply following the widely used textbook
like most hairdressing schools do.
Michael and Liz then opened a much larger salon called Tao and moved the Statik team
into the new space. Tao quickly became one of the busiest salons in Vancouver with some of the best hairstylists in Canada.
perhaps too much invested in one neighbourhood, in November 2010, Michael and Liz decided to expand off of South Granville so they
moved Tao to Broadway at Cambie, the new, busy city centre of Vancouver. And since the new location's design didn't really suit
the Tao brand, it was decided to call the new salon Space.
Like Statik, Tao as a brand is on hold for future projects. This is
why the new branding "a michael levine salon" became necessary. With such dynamic owners who are constantly evolving their business,
it became important to have a company behind the company so all of Vancouver knows where their favourite salon and stylist is.
Now, a michael levine salon group is free to open new brands and move businesses as they are inspired.