a michael levine salon group 
decided in 2000 to develop young talent through apprenticeships and only hire established stylists if they were from outside the city or had little to no clientele rather than try to lure existing, established stylists with clientele away from the salons where they were currently employed.
The reasoning for this was that they had seen too many salons where the owners were not able to establish consistent systems of service and maintain high standards. Michael and Liz theorized that when a salon is built by hiring established stylists, the salon likely hasn't built a system for success and often won't have any real culture.
Michael and Liz studied many salon companies and tried to emulate the best and avoid the pitfalls other owners faced. They also studied restaurants and hotels across North America, since that was Michael's background before discovering hairdressing. It was in these trips around the world that they found how to marry the creative world of hairdressing with the consistent service and product standards of the hotel and restaurant world.
Michael and Liz also never wanted to be involved in the breakdown of another business by accepting that salon's disgruntled staff. Salon ownership is hard enough without the competition attempting to lure away your best talent, and they had seen enough staff walk-outs and salon closures to not want to be a part of that cycle.
A Michael Levine Salon Group is proud to have grown from a desire to make a difference in an industry and in the lives of people by giving them a chance and opportunity to be great.
With a loyal team of 45 in Caramel and Space and the success of their ground-breaking hair school, the 
Vancouver Hairdressing Academy, a michael levine salon group proves what ordinary people looking beyond the status quo can do.
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